We’re excited to finally post the case study for this beauty of a brand, and put it out into the world. Introducing Beyond Booze, a start-up cannabis-infused beverage line looking to transform the way we think about social drinking—namely, dropping the hangover and unconscious drunk aspects of it while still keeping things safe, healthy and fun.

We couldn’t be more proud of the work we’ve done on this brand, but we also couldn’t be more proud of our partner in this project, Founder and CEO of Beyond Booze, Tasneem “Tess” Mitchell. As an immigrant from Bangladesh, Tess has spent her entire career trying to break through the “grass” ceiling, setting an example for future BIPOC cannabis business owners and bringing about equity in an otherwise homogeneous industry. Most recently, she’s been chosen for the Eaze Momentum Program, which you can read all about right here.

So congratulations to Tess and Beyond Booze for launching the new brand! We’re looking forward to working more with you in the months to come.