Turning startup underdogs into industry alpha wolves

Santoro Design transforms early-stage e-commerce and tech startups into powerfully competitive businesses through strategic branding and website design.

thermos illustration with logo

Your brand’s growth starts here.

In an ever-evolving global marketplace, having a business that stands out amongst the competition is crucial. Converting new customers is a make-or-break. Brands just being “online” isn’t enough—they need to keep delivering value to carve out their spot in the market.

It’s all tough work to do alone. This is where we come in.

With our 15 years of impactful branding services for startups in tech and e-commerce, we’ve been able to empower our clients with the tools to scale seamlessly, connect authentically, and convert confidently. Our strategic approach not only unlocks new opportunities for their growth, but ultimately creates a better, stronger brand for their companies.

We’re pleased to meet you. Now, let’s get to work.

office bookshelf showing array of design books
mug illustration with lightning bolts on top
papers with logo sketches for a branding and design project

Our Studio Specialties

Logo design on a colorful background for cannabis startup branding

Rooted in Strategy, Grown By Design.

Service 001: Branding

Laptop with health supplement startup website design on the screen

Designed To Scale, Built To Convert.

Service 002: Interactive

Colorful sign with expressive typography indicating where to eat in bishop arts

Visually Delightful, Made To Connect

Service 003: Creative Production

FEATURED CASE STUDIES

//

FEATURED CASE STUDIES //

Case Study 001: DTC/E-Commerce

Puff Herbals

Branding / Interactive / Creative Production

group of people holding herbal cigarettes in their hands

Case Study 002: Non-Profit Organization

Lynn Music Foundation

Branding / Interactive / Creative Production

Laptop in minimalist background showing the Lynn Music Foundation website home page

Case Study 003: E-Commerce

EP Martial Arts

Branding / Interactive / Creative Production

Array of smartphones showing screens of the EP Martial Arts e-commerce website

TESTIMONIALS

//

TESTIMONIALS //

  • Santoro Design made my branding dreams come true.

    I had a specific vision for my rebrand, and Chris and his team refined and polished that vision into something truly better than I ever imagined. We get constant compliments and our packaging is so alluring that our retail presence is growing quickly. I can't recommend Santoro Design enough!

    — Lian Bruno, Founder of Puff Herbals

  • Working with Santoro Design was an absolute delight!

    Their consultation was of the highest quality, as they grasped our brand's essence and transformed it into innovative concepts, captivating presentations, and meticulous design work. Their exceptional work has been pivotal in our brand's rejuvenation and success.

    — Syeda Gul-E-Khansha, Marketing Director

  • This experience 
was truly exceptional, and I cannot recommend them highly enough.

    “From our first call, Santoro Design 
went out of their way to ensure I 
knew this was going to be a different kind of design process.…From a rough 
idea, to polished gold. They helped 
with brand strategy & identity, web, packaging and product design, and even ad creation. This experience 
was truly exceptional, and I cannot recommend them highly enough.”

    — Tim Chrisman, Founder & CEO of Fully Human Supplements

  • I’d recommend Santoro Design for any startup’s branding or design needs.

    "We had a delightful experience working with Santoro Design on our startup branding for Ompractice! Chris led us through a deeply collaborative, thorough process – we had a lot of fun working together. Chris was patient throughout each step, and ultimately helped us create a brand identity that resonated with both our team and our community. I’d recommend Santoro Design for any startup’s branding or design needs.”

    — Sam Tackeff, Co-Founder, Ompractice

Fresh From The Process Book

FEATURED RESOURCE

The “Test Your Brand” Survey Workbook

Follow Us On Social Media

We've had a lot going on behind the scenes with new projects coming in and other ones launching, but here's something we're excited for. . September 25th at the CIC Providence at 3PM, we'll be back for RI Start-Up Week 2025! . Our Founder and Creativ
We were a week overdue because of scheduling, but hey, better late than never. Celebrating our Design Apprentice @ariel.wesley_ birthday at @dunebrothersseafoodshack next door 🎣. Happy 25th birthday bud! . . . #design #designstudio #designinternship
It's been a while since we've posted on the Process Book, so why not post when you have a new case study up? So with that, we've got our newest case study for clients at @gardenremedies! . Since late last year, we've been working on really awesome p
All right folks, let's talk packaging. . ✨ Your packaging speaks before your product does. Great packaging doesn’t always mean reinventing the wheel with materials — it means making sure every detail positions your brand in the best ligh
Nothing like traveling up to see the folks at @gardenremedies for some creative chats and hangs. Tons of exciting stuff coming down the road. Until then, time to put these JOEI containers on the office shelf 🙏 . . . #cannabisbranding #brandstrategy
With the newest launch of JOEI Smokeless Cannabis by our clients @gardenremedies we wanted to take a quick retrospective at the process. Here's the rejected concept that almost made the cut! . With a really cool product idea that had a strong narrat
We've been quiet about this for a long time, but it's finally here! Introducing the newest product line from our clients @gardenremedies, JOEI Smokeless Cannabis. . We worked with the Garden Remedies team to create a brand that not only reflected the