New Client Work: Biopure Health

What better way to kick-off 2026 than with a new brand launch? After much anticipation and hard work from everyone involved, we’re excited to announce the brand launch of our clients, Biopure Health! During the middle of last year, we collaborated with our long-time friends at PURE Branding, a branding agency specializing in the health supplement industry, to completely revamp the Biopure Health brand across its packaging, email and social media marketing touchpoints.

Background

Biopure Health, originally named Biopure, was founded on the belief that the future of healthcare lies not in symptom management, but in health creation through strengthening one’s resilience. Rooted in salutogenesis principles, Biopure Health’s products aim to enhance, restore, and support our innate ability to adapt, recover, and grow.

As the design partner to PURE Branding, we worked with them to create a modern, yet elegant identity system that is as vibrant as it is minimal. The design of the “lemniscate” mark gave us the ability to create a dynamically colorful identity system across all products. Paired with new typography and revamped colors, we created a presence that truly spoke to their mission of strengthening resilience.

Special Thanks

We want to send a huge thank you to Yadim Medore and the entire PURE Branding team for bringing us on and being incredible collaborators. Thank you to Johanna Dean and the Biopure Health team for being amazing clients throughout the journey. We’ve always been believers in the idea that great design comes from collaboration, and this project has been a true testament to that.

Keep an eye out for the case study!