OUR
PROCESS
Our working process has been fine-tuned for our clients’ utmost satisfaction and value over the past decade, allowing them to successfully position and price themselves at a premium.
OUR STUDIO PHILOSOPHY
Crafting your company’s brand shouldn’t come at the expense of your sanity and time.
As a business owner, you have no shortage of meetings, tasks, and to-do’s. Your time is brutally limited on a daily basis, and the last thing you need is for your brand or website to be backlogged or delayed due to poor planning, communication, or service. As a studio, this is something we don’t take lightly.
Our studio process has been made to be simple, nimble, and robust. We keep things focused and efficient while never compromising on quality. Whether you’ve worked with designers and/or studios before or not, it doesn’t matter. From start to finish, we’re here with you and for you.
OUR STUDIO VALUES
The beliefs we hold true to make our best work for you.
1
Serve With Spirit
With everything we do, we give it our all. From first handshake to final hand-off, we provide the best service we can by continuously showing up as the best versions of ourselves.
2
Transcend With Tenacity
We are constantly improving on ourselves and our abilities to do great work. We share knowledge with each other and take time to learn new skills. We excel in our expertise, yet thrive in the unknown.
3
Empower With Empathy
We strive to learn from others and set each other up for success. We listen intently and curiously. We prioritize open-mindedness to make better connections.
4
Create With Courage
We aspire to push the envelope through every sketch, comp and prototype. We kill our darlings in the name of client and craft. We stray from cliche and shun the overdone.
5
Grow With Grit
We admire raw talent but put a premium on guts. We carry on through challenges and practice through perseverance. We embrace the underdog.
6
“Be” With Bravery
We honor authenticity and hold space for others to be their true selves. We’re inspired by the emboldened and those who create positive change for the community. We’re not afraid to live our truth amongst others.
The Lifeline Of A Project
Our projects are broken up into 3 main phases
Each phase contains a set of “sprints.” Sprints allow us to work efficiently and collaborate.
1
Discovery Phase
Creating anything without context is just going in blind. This is where we get to know every bit about you, your business, and your goals down the road. Towards the end, we begin to build that essential core part of your brand, and flesh out the strategy moving forward.
SPRINT CHECKPOINTS
Project Kick-off
Discovery In-Take Workshop
Functional Requirements Workshop
Brand Archetype Workshop
Brand Discovery Workshop
DELIVERABLES INCLUDE
Brand Strategy & Positioning
Buyer/User Persona Builds
Competitive Analysis
Mission & Vision Statements
Moodboarding
Brand Archetypes
2
Design Phase (Brand)
Design Phase takes our brand strategy and Discovery insights, and interprets them into memorable, creative solutions. We work in a top-down process, starting with the aerial view creative direction and then focusing into each core brand element. This ensures that we establish clear visual parameters early on so we can focus on honing each asset to perfection.
SPRINT CHECKPOINTS
Stylescape Boards Presentation
Logomark Concept Presentation
Rough Identity System Presentation
Final Identity System Presentation
DELIVERABLES INCLUDE
Stylescape Boards
Logo Family (Logomark Concepts)
Visual Identity System
Social Platform Graphics
Business Stationery Suite
2
Design Phase (Web)
Simultaneously to the brand’s design, we go all in on crafting the web experience by establishing the core User Experience (UX) via wireframes and user journeys, to the high fidelity User Interface (UI) Design with interactive prototypes and a full-fledged design system library. This approach ensures that we deliver an amazing website that can scale with your company’s growth, achieves your goals, and fulfills the needs of your key buyers.
DELIVERABLES INCLUDE
Responsive Design System Library (Figma)
UX Wireframes (Figma)
Responsive Website Design Screens (Figma)
SPRINT CHECKPOINTS
User Persona & Journey Flows Presentation
UX Wireframes
Responsive Website UI Screen Design
3
Deploy Phase
This is the moment we’ve been waiting for. Once design is approved, all printed materials are off to press, and site development begins. We build everything to pixel and expectation, with lots of Q/A testing and launch plan coordination along the way. We launch, and celebration ensues. The project ends, but the fun begins.
DELIVERABLES INCLUDE
Brand Guidelines/Style Guide Manual
Dropbox Brand/Web Asset Folder
Press-Ready Print Files
Full-Stack WordPress Web Development
Front-End Squarespace Website Development
Hidden Sandbox Page
Loom Video Website Back-End Workshop
SPRINT CHECKPOINTS
Print Design File Submission
Design/Development Hand-off
Front-End Web Development Demo
QA Testing
Launch Plan Coordination Check-In
Website Soft-Launch
Hard Launch & Admin Hand-off
FEATURED RESOURCE
The “Test Your Brand” Survey Workbook
TESTIMONIALS
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TESTIMONIALS //