15 Years Serving
Lion-Hearted Brands

Santoro Design logomark printed on white paper on top of a wooden surface

ABOUT THE STUDIO

Santoro Design is a New England-based Branding & Design Studio helping early-stage start-ups and small businesses craft scalable and dynamic brand presences.

A desktop bookshelf with notebooks and action figures at the Santoro Design office

Branding is the backbone of everything we do.

No matter how large or small your company is, a strong brand makes all the difference in the world. Communicating with your key audience in a way that’s cohesive and true to your brand can make an interaction enjoyable or forgettable, which can result in a sale or missed opportunity. As a studio, we’ve always taken this seriously.

It’s why when you work with us, we leave no stone unturned. From start to finish, we work with you to create a brand presence that reflects your company intrinsically and down to the core, and help you carry it throughout all of your brand touchpoints. We consider our clients as partners in every part of the project, and our process has been built on that principle.

OUR STUDIO’S CAPABILITIES

How We Can Help To Grow Your Brand

Array of screens displaying pages from the Lynn Music Foundation brand guidelines

001: Branding

Brand Auditing
Brand Strategy & Positioning
Logo & Identity System Design
Typography & Color Palette Systems
Iconography
Presentation Deck Template Systems
Business Stationery Systems
Brand Style Guides

Scrolling e-commerce landing page design for Fully Human Supplements

002: Interactive

Website Auditing
User Experience (UX) Design
User Interface (UI) Design
Design Systems
Website Design (WordPress)
Website Design (Squarespace)

A 3D rendering of a tradeshow booth for Zumper set in a blue background

003: Creative Production

Creative & Art Direction
Illustration
Motion Graphics
Print & Publication Design
Package Design Systems
Presentation Design
Apparel & Merchandise Design
Tradeshow Booth & Event Materials
Social Graphics Templates

OUR STUDIO VALUES

The beliefs we hold true to make our best work for you.

1

Serve With Spirit

With everything we do, we give it our all. From first handshake to final hand-off, we provide the best service we can by continuously showing up as the best versions of ourselves.

2

Transcend With Tenacity

We are constantly improving on ourselves and our abilities to do great work. We share knowledge with each other and take time to learn new skills. We excel in our expertise, yet thrive in the unknown.

3

Empower With Empathy

We strive to learn from others and set each other up for success. We listen intently and curiously. We prioritize open-mindedness to make better connections.

4

Create With Courage

We aspire to push the envelope through every sketch, comp and prototype. We kill our darlings in the name of client and craft. We stray from cliche and shun the overdone.

5

Grow With Grit

We admire raw talent but put a premium on guts. We carry on through challenges and practice through perseverance. We embrace the underdog.

6

“Be” With Bravery

We honor authenticity and hold space for others to be their true selves. We’re inspired by the emboldened and those who create positive change for the community. We’re not afraid to live our truth amongst others.

MEET OUR FOUNDER

Christopher Santoro

FOUNDER, CREATIVE DIRECTOR

Since 2012, Chris has been working with early stage start-ups and small businesses on establishing their core brand identity through strategic, impactful design.

As founder and Creative Director of the studio, Chris oversees all projects from start to finish, with a passion for crafting and stewarding brands that are true to themselves and their consumers. When he’s not designing, you may find him playing with his Boston Terrier Smidge or teaching kickboxing in East Providence, RI.

Portrait of Christopher Santoro, founder and creative director of Santoro Design
Santoro Design coffee bottle illustration

OUR STRATEGIC PARTNERSHIPS

Trusted experts who bring value to everything they do.

The Well-Minded logomark on a green background

The Well-Minded

The Well-Minded is a digital marketing consultancy, implementing strategic solutions for the health & wellness industries.

Worcester Interactive

Worcester Interactive is a full-service digital marketing agency specializing in responsive web design, social media marketing, search engine optimization (SEO), and digital advertising.

FEATURED PROJECTS: EDGE Sports Group

HIVE.Studio

HIVE.Studio is a Boston-based photography & videography studio, with a wide body of work ranging from corporate to e-commerce.

FEATURED PROJECTS: Beantown Bootcamp

TESTIMONIALS

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TESTIMONIALS //

  • Santoro Design made my branding dreams come true.

    I had a specific vision for my rebrand, and Chris and his team refined and polished that vision into something truly better than I ever imagined. We get constant compliments and our packaging is so alluring that our retail presence is growing quickly. I can't recommend Santoro Design enough!

    — Lian Bruno, Founder of Puff Herbals

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Select Clients We’ve Worked With

Beyond Booze white logomark
Christie Campus Health white logomark
EDGE Sports Group white logomark
Fully Human Supplements white logomark
ImagineCRM white logomark
LadyJane Branding white logomark
Netbrain Technologies white logomark
NDVR white logomark
Couch Family Foundation white logomark
Cloudelligent white logomark
Lynn Music Foundation white logomark
Lindsay Hill Design white logomark
Promoboxx white logomark
Paragon Digital Marketing white logomark
Worcester Interactive white logomark
Puff Herbals white logomark

FEATURED RESOURCE

The MVB: A Better, Faster Way To Brand Your Company

Follow Us On Social Media

Anytime we get a chance to work with @puff.herbals on something, large or small, we're ready to go 🔥 . Not only have they been awesome clients to work with, but they've been on a mission to make moves. Since helping them launch their branding and pa
Congratulations to our clients @gardenremedies for an amazing showing at @necanncon this past weekend! We had an amazing time working with them on their tradeshow presence, including the booth design, team apparel, and additional graphics. Especially
Goddamn, we finally did it. 1,000 Followers on Instagram 🥹 . A huge thanks and shoutout to everyone who's followed our studio throughout the years. Whether you're friends, family, colleagues, clients or curious folks, it doesn't matter: we appreciat
We're excited and honored to share that our Founder and Creative Director @c_santoro1989 has been selected by The Academy of Interactive & Visual Arts as a 2025 Juror for @commawards, which recognizes excellence in all areas of marketing, communi
We're happy to announce that Santoro Design is officially a @squarespace Circle Gold Partner! . Throughout the years, we've utilized Squarespace's incredible platform on numerous projects for some incredible start-up companies and organizations&mdash
A great logomark and a well-done brand identity can do wonders for any business, but can it save a failing or close-to-failing business? . Noooooooooooooope! 📢 . A logo is an identifier at best, and no matter how well-designed it is, it's like an em
With Q1 of this year halfway done, we've been pretty busy over here working on some really cool stuff. . The work we've been doing for our clients @gardenremedies is no exception to that. . With that, here's a concept for an apparel design we were wo
Do your customers have a hard time understanding your offerings? Is your company brand not clearly defined? Do your products not look like they belong together? . For any size company facing these problems, the answer is clear: Brand Architecture. .