The Process Book by Santoro Design, LLC
Featured Articles
Featured
We’re excited to announce that we’ve won Gold at the 2025 Davey Awards for our branding work for EP Martial Arts! We worked with the founders to create a revitalized brand strategy, brand architecture and identity system for their gym and various martial arts programs, as well as a new Squarespace e-commerce website.
Throughout my experiences working with clients on their brands, I’ve gotten this question thrown at me: “What’s the ROI we’re going to get from this?”
Naturally, as a younger and less-aware designer, I was slightly stumped. What were they looking for—a predicted figure? How could I provide an answer to something that hasn’t happened yet?
DESIGN ARTICLES
The Process Book
INSIDE THE STUDIO
The Process Book
