Partnership Duration
March 2026–PRESENT
Industry
B2B/SaaS/Tech
Support Services
Branding, Website Design, UI Design Systems, Tradeshow Booth Design, Creative Direction
Engagement Type
Ongoing Design Support
Impact & Outcomes
Ongoing partnership with the Cymulate marketing team
New design systems streamlined production and approvals by 80%
Strengthened stakeholder and staff confidence in the refreshed brand direction
Revitalizing a leader in cyber-security defense platforms
As the Brand Grew
As a cybersecurity leader and pioneer since 2016, Cymulate had reached a new stage of growth. With expanding products, AI integration, and increasing market visibility, the brand needed a visual presence that reflected the sophistication of its platform and position in the industry.
But with backlogged design needs and workflow challenges slowing momentum, the marketing team needed more than short-term creative support. They needed a reliable partner who could move quickly, strengthen consistency, and help the brand scale with confidence.
Where We Fit In
We embedded ourselves within the Cymulate marketing team as an extension of their day-to-day creative workflow. From event design and campaign assets to website updates and brand system improvements, we helped clear immediate priorities while building stronger systems for the long term.
Through templates, component libraries, and refreshed visual assets, we improved consistency across key touchpoints and created a more scalable creative foundation. The result was a brand presence that better matched Cymulate’s leadership, momentum, and market authority.
With a platform built for the three cyber‑defense “teams” it supports, the visual language was refreshed to dynamically convey an ever-evolving, unified progression. This was further supported by a streamlined color palette, subtle use of elevation and glowing effects, and a system of gradients.
Component libraries built for the website and social posts aimed to alleviate backlog and speed up the approval process.
As the brand’s portfolio continued to expand, a clear architecture and identity system was needed for clear communication around new products and initiatives. Vero AI, the company’s cyber-security agent powering its entire platform, was the first to undergo this new system.
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