A stylized "S" logomark with text around it reading, "Santoro Design, LLC | A DTC & B2B Brand Design Studio."

The Santoro Design, LLC Project Archive

A little bit of this, a little bit of that

A collection of work from the past, encompassing the studio’s capabilities across industries

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Remedies

Branding

Creative Production

Project Duration

January 2026–March 2026

Project Summary

A brand identity system, packaging design system, and art direction for a new line of cannabis products from our clients Garden Remedies

Project Package

Visual Identity Essentials

Image displaying various logo styles for the word "Remedies," including primary wordmark, framed wordmark, pullaway mark, and emblem mark, with a neutral background.
A cover photo featuring white and pink daisies with a blurred background of greenery and flowers, overlaid with text and design elements related to Remedies cannabis and nature.
Multiple boxes of Remedies tinctures displayed on a surface, featuring flavors like Cider Hill and Daybreak, with natural illustrations and labels.
A box labeled 'Remedies' with a drawing of a botanical on it, next to a small dark brown tincture bottle with a white label and black cap, containing elderberry syrup.
Illustration of various botanical ingredients and celestial symbols with text that reads "Tincture Flavor Illustrations" and "Edible Gummies Illustrations".

Antihero

Branding

Project Duration

January 2024–March 2024

Project Summary

A brand identity system for a start-up production company specializing in cultural documentaries and short-films.

Project Package

The Complete Brand Identity System

A patterned design with the words 'Antithero', black and red logo, and illustrations of a soldier holding a gun, set against a red background.
Collection of branding and stationery materials including notebooks, flyers, and a business card with the 'Antihero' logo and branding in black, yellow, and red colors.
A navy blue T-shirt with the word "Artithero" written prominently in yellow across the chest and a smaller phrase "A Creative Production Studio" underneath.
A laptop displaying a website called Antithero with a background of neon lights and a photo of people sitting in a restaurant.

Cloudelligent

Branding

Interactive

Ongoing Design Support

Project Duration

May 2023–September 2023

Project Summary

We worked with the Cloudelligent marketing team as a design partner, refining their brand identity system for a key launch.

A collection of colorful business cards for Cloudelligent featuring the slogan "Cloud Smarter. Not Harder." and the name Qasim Akhtar, Founder and CEO, including contact information and website.
A computer monitor displaying a website for Cloudelligent with the tagline "Cloud Smarter, Not Harder" and buttons labeled "Let's Talk Cloud" and "Learn How We Can Help."

Full Focus Therapy

Branding

Interactive

Project Duration

October 2023–December 2023

Project Summary

We collaborated with Lindsay Hill Design on the brand and website for a start-up LGBTQIA+ mental health clinic

Project Package

Brand & Website Essentials

Logo for Full Focus Therapy featuring a stylized letter E inside an orange square and wave-like orange lines on a beige background, with text 'Full Focus Therapy' and the tagline 'For Queer People, By Queer People'.
An iPhone displaying a therapy-related app with a motivational quote that urges reclaiming your rights to a full and fulfilling life. The quote is overlaid on a beige background, with parts of the phone and text visible.
Person holding an open laptop displaying a website titled 'Reclaim your ...' with a woman and child walking in a park on the screen, wearing a striped shirt and red beaded necklace.
A printed style guide sheet titled "Brand StyleSheet" featuring different logo versions for 'Full Focus Therapy' on a surface with a dark background.

Valites Tech

Branding

Interactive

Project Duration

September 2022–December 2022

Project Summary

A quirky branding and website design for a Boston-based DIT and photography equipment rental company

Project Package

Brand & Website Essentials

A pink folder, a blue folder with a dotted pattern, and a pink booklet titled 'Equipment Package Rental Catalog' on a white surface.
Business card with a pink background, displaying the name Chris Valites, founder of Tech, DIT, along with phone number and email address, and a logo of a stylized bird inside a pink circle.
Logo of Valites Tech featuring a stylized bird inside a pink circle with the company name around it.
Silhouette of a person holding an umbrella on a tripod, with a pink overlay and a white logo of a bird inside a circle with the text 'Valites Tech' surrounding it.

Fully Human Supplements

Branding

Interactive

Ongoing Design Support

Project Duration

March 2020–November 2021

Project Summary

Branding, packaging system, and WordPress e-commerce website design for a startup health supplement CPG company out of Virginia

Project Package

Full-Scale Brand & Website

Two black bottles with green and blue labels and two white boxes with green and blue text and designs, set against a gradient blue background.
Logo of Fully Human Supplements featuring a stylized human figure with an eye, and the text 'Fully Human Supplements' in blue and black.
Animated logo for Fully Human Supplements
Multiple smartphones displaying a website for Fully Human Supplements with product images, text about inflammatory supplements, and options for login and shopping.
Multiple overlapping webpage mockups for a health supplement website from Fully Human Supplements, featuring products called Freedom and Liberty, with images of people, ingredients, and health-related icons.

Ompractice

Branding

Creative Production

Project Duration

March 2018–May 2018

Project Summary

Branding and tradeshow collateral for a startup health & wellness yoga class platform, done in collaboration with Elyse Bogacz of Mercurie

Project Package

Visual Identity Essentials

Woman doing downward dog yoga pose on a mat beside a bed with a water bottle nearby.
Logo of Ompractice with a tagline 'Be at home in class' on a white background, featuring circular abstract designs.
Set of Ompractice business cards and notepads on teal background, with a white large sheet or clipboard in the background.
Woman and child practicing yoga in a home setting with a laptop showing a similar pose and a white wall with the Ompractice logomark in the background.
A display booth for Ompractice with two tall banners, a table with a laptop, and two women practicing yoga in different poses. The left woman is doing a backbend, and the right woman is sitting cross-legged in a meditative pose.

Cobu

Branding

Creative Production

Project Duration

June 2018–August 2018

Project Summary

Startup branding for a real-estate tech company based out of Boston (now currently Cobu AI)

Project Package

Visual Identity Essentials

A young man with tattoos and sunglasses, wearing a blue Cobu t-shirt, standing outdoors at night, holding a railing, wearing jewelry including a beaded necklace, watches, and rings.
The image features a blue gradient background with the logo of a company named 'Cobu', which includes a handshake icon inside the letter 'o'.
Business card and branded box featuring the Cobu logo, with the card displaying contact information for Kim Vortubra-Matoek, including phone number, email, and social media icons.
Blue water bottle with a purple cap, attached to a gold carabiner, displaying the word 'Cobu' with a handshake icon, and the phrase 'Powering Genuine Community' at the bottom.
Various marketing and branding materials for Cobu, including brochures, a tablet displaying the Cobu logo and people in a meeting, a smartphone with the Cobu app, and a business card with contact details, set on a background with dark blue and yellow sections.

Beantown Bootcamp

Branding

Interactive

Ongoing Design Support

Project Duration

February 2016–November 2018

Project Summary

Branding, website, lifestyle photography art direction, and apparel design for a well-known fitness bootcamp gym in Boston, MA. Photography by HIVE.Studio

Project Package

Brand & Website Essentials

A woman with blonde hair, wearing a light green jacket, carrying a large black backpack with orange straps, walking outdoors near a river with a modern bridge in the background. The scene is sunny with a clear blue sky.
Close-up of a person performing a push-up on an exercise bar, with water droplets flying around, promoting Beantown Bootcamp
Several black workout water bottles labeled 'Beantown Bootcamp' with red and white text, lying on a dark textured surface.
Three posters in subway station promoting Beantown Bootcamp with athletes in action and bold texts.
Smartphone placed on a silver laptop with a white apple logo, displaying a webpage for Beantown Bootcamp on a dark wooden surface.

Veri-Plan

Interactive

Project Duration

August 2023–October 2023

Project Summary

WordPress landing page design for a construction/engineering-tech startup. Done in collaboration with Lindsay Hill Design. Copywriting by David Abend.

Project Package

Web Property MVP

Screenshots of real estate and property management websites highlighting drone photography, verified floor plans, and virtual tours, with images of buildings, interior spaces, and outdoor views.
Logo of Veri-Plan with a hexagonal design and the name 'VERI-PLAN' written below in black and blue text.

EDGE Sports Group

Branding

Creative Production

Project Duration

May 2022–November 2022

Project Summary

Branding, art direction, and pitch-deck design for a legacy sports center consultancy based in Worcester, MA. Done in collaboration with Worcester Interactive

Project Package

The Complete Brand Identity System

Brochure and business card for EDGE Sports Group with the slogan 'We Build Thriving Sports Ecosystems' and a background image of a hockey player.
Black box with white logo and text for EDGE SPORTS GROUP
Modern building with large glass windows and the EDGE Sports Group logomark, surrounded by trees and a parking lot.
Exterior of a shopping mall with a sign for Edge Sports Group, and part of the building's glass facade.

Pioneer Valley Crossfit

Branding

Interactive

Creative Production

Project Duration

December 2020–February 2021

Project Summary

A full rebrand and website redesign for a fun and inclusive crossfit gym based in Northampton, MA.

Project Package

Brand & Website Essentials

Business stationery and marketing materials for Pioneer Valley CrossFit, including letterheads, business cards, and flyers, displayed on a light blue background.
White T-shirt with blue line art illustrations of gym equipment, including dumbbells, a water bottle, a kettlebell, and a clipboard, on a light blue background.
Laptop displaying the homepage of Pioneer Valley Crossfit fitness gym with the slogan "Train Hard. Stay Kind." and a picture of people working out in a gym.
Pioneer Valley CrossFit logo with a 3D blue block featuring the letters P, V, and C, and the text 'Pioneer Valley CrossFit' below.
Four digital illustrations of a kettle on mountains and rivers, two are line art in blue with different backgrounds, two are colored with mountain, river, and sky backgrounds.
Multiple pages of a branding guide for Pioneer Valley CrossFit, featuring logos, color schemes, font options, and motivational slogans like "Train Hard. Stay kind." with a weightlifting plate and a kettlebell.

Rifrullo

Branding

Creative Production

Project Duration

May 2017–July 2017

Project Summary

An elegant rebrand for a well-known cafe based in Brookline, MA, including a menu, collateral, and exterior signage revamp.

Project Package

The Complete Brand Identity System

A beige dinner menu with the restaurant name Ripulle at the top, a large kitchen knife on the left, a bundle of three carrots tied with twine above the menu, a small spiral notepad with a pen on top of it to the right, and a business card with the restaurant logo and contact information below the notepad, all on a light wooden table.
Close-up of business cards for Rifrullo, a chef, with a logo of a cooking pot and a website URL.
Exterior view of a cafe or restaurant with large glass windows, a round logo with the letter 'R' on the window, a wooden sign with the name 'Rifrullo,' and some greenery outside.
Restaurant menu and a large image of a drink, possibly a cocktail, on a wooden table.
White coffee cup with the word "Rifullo" and a teapot logo, placed on a matching white saucer
A menu or brochure cover with a hand sprinkling flour or similar powder, with the word 'Rifullo' written in cursive.
A hand holding a smartphone displaying the Rifrullo website with the text "A café from James Beard award winner Colleen Suhanosky" and options to view the menu and book catering, against a textured beige background.

Netbrain Technologies

Creative Production

Ongoing Design Support

Project Duration

January 2015–March 2020

Project Summary

An ongoing design partnership for a well-known, IT network software company based in Burlington, MA, with more than 15 tradeshow booths designed along with collateral template design

Exhibition booth for NetBrain Technologies, showcasing automation and network management solutions, with displays and signage including 'Dynamic Map', 'Runbook Automation', and 'Just Automate It' at a trade show or conference.
A person holding a printed sheet of paper with a network management system diagram and text on a dark blue background.
Trade show booth with blue and white panels displaying NetBrain Technologies branding and information about end-to-end network visibility.
Exhibition booth displays information about NetBrain's automation and network transformation solutions, featuring screens and signage.
Open magazine with a blue cover featuring a title about end-to-end network visibility and four screens displaying diagrams and charts on a blue surface.

Promoboxx

Creative Production

Project Duration

May 2018–July 2018

Project Summary

Booklet design & art direction for an annual digital marketing event run by Promoboxx

Project Package

Marketing Materials Design Sprint

Flyer or brochure with illustrations of a neighborhood, including buildings, a street, and a person riding a bicycle, placed on a blue background.