Project Duration
October 2020 – March 2021
Project Package
Full-Scale Brand & Website
The Team
Creative Direction & Design Lead: Christopher Santoro
Brand Strategy: Christopher Landry
Logotype & Typography: Taylor Smaldone (He, His, Him)
Full-stack Development: Zarah Sikora & Devon Riley
Additional UX Research: Zarah Sikora
Impact & Outcomes
Brand, website, and clinic launched in March 2021
Increased patient sign-ups during the first full quarter
Expanded nationwide brand recognition within the first year
Shaping the country’s first LGBTQIA+ gender-affirming health clinic
THE INFLECTION POINT
Transhealth began with an ambitious vision: to create a healthcare organization centered on affirming care for transgender and queer people and their families. After an extensive research process, it needed a trusted and accessible brand experience that could ease patient concerns, communicate warmth, and support the clinic’s launch.
Where We Came In
Partnering with Landry Communications, we created an identity grounded in empathy, affirmation, and human connection. The system extended from brand strategy and logomark development to wayfinding and environmental graphics. We also built a scalable website around prospective patients’ real questions, making information and pathways to care easier to access.
At their core, we knew the brand and website needed to instill trust within a deeply disenfranchised community—signaling to them that they would be treated with the dignity and care they deserved.
Of the needs shared by both primary personas, we saw a need for community-building with other transgender and gender-diverse people, full transparency about medical staff qualifications, and a sense of belonging.
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