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THE PROCESS BOOK
Santoro Design Wins a Davey Award for Lynn Music Foundation!
Almost a year out from its initial launch, we’re excited to announce that our branding and website design work for Lynn Music Foundation has won a Silver Award from the Davey Awards! We couldn’t be more stoked about this, especially since, at the time, it was easily the most dynamic and immersive branding we’ve done to date.
WordPress vs WP Engine: The “Why” and Paths Forward
Whether you’re in the tech industry as an developer, entrepreneur or marketer, you’ve no doubt learned about the ongoing legal feud between WordPress and Automattic CEO Matt Mullenwig and WP Engine, a leading WordPress website hosting platform. Since last month, the two companies have been duking it out via social and blog posts and filed lawsuits, while the WordPress community has been caught in the crossfire…
What We’ve Been Up To This September…
It’s hard to believe that September’s almost done. It’s even harder to believe that it’s been a few months since our last article for The Process Book! Since that time, we’ve been heads down on some really exciting projects, working with new clients and finding new ways to empower ambitious, young brands across tech and e-commerce. With that, here’s the deep dive of what’s been going on!
Santoro Design Is Part of 2024 RI Start-Up Week!
We’re excited to be a part of the 2024 RI Start-Up Week! Our event, “A SENSE OF SELLF*: Branding & Story-telling For Early-Stage Start-Ups” will cover why branding is so important for any start-up’s growth, and what it takes to do it right the first time.
Studio Updates: Our Redefined Brand Values
With all of these changes that we’ve experienced, we felt compelled to take a retrospective look at the studio’s growth. How much has the studio changed in attitude? In spirit? As it turned out, it’s changed a lot, and with that, we felt it was necessary to revisit and revitalize our core values.
Partner Highlight: Charlie Coombs Design
Our newest Partner Highlight is featuring none other than the talented Charlie Coombs of Charlie Coombs Design. Hailing from Winthrop, he’s designed brands and created illustration work for clients such as Hasbro, Disney, and various creative and advertising agencies nationwide.
Inside The Identity: The Docusign Rebrand
Part of my daily routine is to look at design and tech articles on LinkedIn to start drumming up some inspiration for the day. It came through easily when I got a glimpse of the new Docusign rebrand—done in-house by the Docusign Brand + Creative Team—and I believe this might easily be one of the best rebrands of 2024.
Santoro Design Wins a Netty Award for Beyond Booze
We are delighted to announce that Santoro Design has been recognized for its outstanding work in Design: Best Brand Strategy (Cannabis) at the Netty Awards, one of the most esteemed accolades in the digital age. This year, our exceptional work on Beyond Booze has earned us the prestigious award.
“Beyond Booze” to be Featured In DesignRush…Again!
Two years after we launched the cannabis start-up Beyond Booze’s new brand and landing page, our work will once again be featured in DesignRush for their upcoming “Best Emblem Logo Designs” article!
Partner Highlight: Chris Martin of Lynn Music Foundation
With the launch of Lynn Music Foundation’s new website and brand, we’re excited to feature Chris Martin–Lynn Music Foundation’s co-founder and (literal) swiss army knife team member.
3 Ways Your E-commerce Branding Can Increase Sales
With online shopping being easier and more convenient for people, we won’t be seeing a slow-down of this growth any time soon. Now more than ever, it's important for businesses to stand out and make an impact on potential customers. There are plenty of immediate ways to begin to do this, but the best way to do it for the short and long-term? Having a solid e-commerce brand.
Lynn Music Foundation Is Now Live!
We’re excited to announce that as of last night, unveiled at their annual stakeholder Christmas Party, the new website for Lynn Music Foundation is now launched and ready to go!
Inside The Identity: All About The Webflow Rebrand
On October 5, 2023, the revolutionary no-code website building platform Webflow unveiled their new brand identity during their 2023 Webflow Conf event. And goddamn, is it impressive.
New Rebrand: The Lynn Music Foundation
We couldn’t be more honored and excited to unveil some of the new rebrand work we’ve done for the Lynn Music Foundation, a non-profit organization based in Lynn, MA with the mission of providing the professional space and resources to amplify prospective artists within marginalized communities.
Partner Highlight: Stephanie Audette Design
Santoro Design is partnering up with our long-time friend, Stephanie Audette, on some new projects. Stephanie’s an amazing brand designer who runs Stephanie Audette Design, a studio geared towards providing branding and graphic design services for local small businesses.
3 Ways To Write Brand Values That Empower & Excite
From a top level, a strong set of brand values can help to build a deep connection with consumers, differentiate the brand from competitors, and create a clear vision and purpose for the organization.
“Transformative Collaboration”: Lessons From The InVision Rebrand
In 2022, with the help of the UK design agency ENSEMBLE, the digital product design platform underwent a major rebranding effort and product revamp. Empowered by the brand promise of “Transformative Collaboration,” the new rebrand launched the platform into the business of integrative digital workspaces.
Top 3 Reasons To Build Your Website On Squarespace
As a studio working with early-stage start-ups and small businesses, we’ve leveraged Squarespace as a website solution for years.