Project Duration
June 2025–August 2025
Project Package
Brand & Website Essentials
The Team
Creative Direction: Christopher Santoro
Design Lead & Art Direction: Eric Trieu
Motion Design: Ariel Wesley, Andrew Liao
Brand Strategy by Joel Tefft
Impact & Outcomes
Platform, brand, and website launched in May 2026
Site traffic increased by X% following launch
Visitor-to-member conversion rate reached/increased by X%
Connecting people to better health and wellness resources
THE INFLECTION POINT
My Wellness Collaborative had the strategy and vision for a holistic wellness platform, but it still needed a distinctive presence to bring that vision to market. The brand and website needed to establish credibility while clearly engaging prospective members, healthcare practitioners, and vendor partners.
Where We Came In
Working from the strategy developed by JAYBIRD Creative, we created a warm, vibrant identity inspired by Sedona’s natural landscape and restorative energy. We brought the system into a focused platform and website with clear pathways for each audience, giving My Wellness Collaborative a cohesive foundation for launch, outreach, and growth.
In a market that either skews clinical or alternative, the brand needed to provide an elegant middle-ground to attract holistic health enthusiasts and HCPs across the gamut.
Taking nature's cue from colors to shapes, the visual language was made to evoke a natural and holistic tone—a presence which would engage wellness-driven audiences.
Conversion strategies relied on the conveying of the brand vision, the platform’s potential, and the growing leadership & board.
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