Our Featured Content
THE PROCESS BOOK
How Clarity Helps Brands Connect & Convert
A strong brand can be expressive, distinctive, and beautifully designed. But before any of that matters, it has to be clear. People need to understand what the business offers, why it matters, and whether it belongs in their world. If they have to work too hard to figure that out, the connection rarely gets the chance to grow.
New Client Work: Aradigm Health
Congratulations to our clients at Aradigm Health for exiting stealth mode today and launching their new website! We couldn’t be more excited for them and were stoked on partnering up on the site design and build during this past summer.
2025: The Year of Brand Betrayal
Branding faux paxs like those happen every year, and we jump on those quick takes like jackals on a carcass. However, in the year of our Lord, 2025, I’ve never seen so many back-to-back examples in which brands have undeniably failed their consumers; not with a redesign, not with a campaign gone wrong, but with behaviors that signify complete 180’s from their values.
Can Brand Performance Be Measured?
Throughout my experiences working with clients on their brands, I’ve gotten this question thrown at me: “What’s the ROI we’re going to get from this?”
Naturally, as a younger and less-aware designer, I was slightly stumped. What were they looking for—a predicted figure? How could I provide an answer to something that hasn’t happened yet?
Santoro Design Is Part of 2025 RI Start-Up Week!
We’re excited to be a part of the 2025 RI Start-Up Week! Our event, “From Clarity to Velocity: Branding That Moves Startups Forward,” will cover why branding is so important for any start-up’s growth, and what it takes to do it right the first time.
Partner Highlight: Ariel Wesley
Our newest Partner Highlight is featuring none other than our newest addition: our Design Apprentice, Ariel Wesley!. Hailing from East Providence, RI, Ariel is a budding designer with a knack for 3D motion and graphics. He’s an alumni from University of Rhode Island with a degree in Film/Media who keeps his creative mind sharp with every project and opportunity.
The “Elevated” Moodboard: Style Tiles and Stylescapes
At Santoro Design, we’ve worked with both tools depending on the type of project and its goals. Whenever we go about presenting these, we call them a “step above” a moodboard and a “step below” actual design. Between the two of them, they’re an exercise in art direction and creative storytelling—two essential parts of strong brand-building.
2025: Where We Are & The Road Ahead
With all of these things in mind, I’m feeling more motivated than ever about our outlook for 2025 and where we’re going to take the studio; with more amazing new opportunities for bigger projects, even better work, and stronger brands.
WordPress vs WP Engine: The “Why” and Paths Forward
Whether you’re in the tech industry as an developer, entrepreneur or marketer, you’ve no doubt learned about the ongoing legal feud between WordPress and Automattic CEO Matt Mullenwig and WP Engine, a leading WordPress website hosting platform. Since last month, the two companies have been duking it out via social and blog posts and filed lawsuits, while the WordPress community has been caught in the crossfire…
Santoro Design Is Part of 2024 RI Start-Up Week!
We’re excited to be a part of the 2024 RI Start-Up Week! Our event, “A SENSE OF SELLF*: Branding & Story-telling For Early-Stage Start-Ups” will cover why branding is so important for any start-up’s growth, and what it takes to do it right the first time.
Studio Updates: Our Redefined Brand Values
With all of these changes that we’ve experienced, we felt compelled to take a retrospective look at the studio’s growth. How much has the studio changed in attitude? In spirit? As it turned out, it’s changed a lot, and with that, we felt it was necessary to revisit and revitalize our core values.
Partner Highlight: Charlie Coombs Design
Our newest Partner Highlight is featuring none other than the talented Charlie Coombs of Charlie Coombs Design. Hailing from Winthrop, he’s designed brands and created illustration work for clients such as Hasbro, Disney, and various creative and advertising agencies nationwide.
Inside The Identity: The Docusign Rebrand
Part of my daily routine is to look at design and tech articles on LinkedIn to start drumming up some inspiration for the day. It came through easily when I got a glimpse of the new Docusign rebrand—done in-house by the Docusign Brand + Creative Team—and I believe this might easily be one of the best rebrands of 2024.
Partner Highlight: Chris Martin of Lynn Music Foundation
With the launch of Lynn Music Foundation’s new website and brand, we’re excited to feature Chris Martin–Lynn Music Foundation’s co-founder and (literal) swiss army knife team member.
Inside The Identity: All About The Webflow Rebrand
On October 5, 2023, the revolutionary no-code website building platform Webflow unveiled their new brand identity during their 2023 Webflow Conf event. And goddamn, is it impressive.
Partner Highlight: Stephanie Audette Design
Santoro Design is partnering up with our long-time friend, Stephanie Audette, on some new projects. Stephanie’s an amazing brand designer who runs Stephanie Audette Design, a studio geared towards providing branding and graphic design services for local small businesses.
3 Ways To Write Brand Values That Empower & Excite
From a top level, a strong set of brand values can help to build a deep connection with consumers, differentiate the brand from competitors, and create a clear vision and purpose for the organization.
Top 3 Reasons To Build Your Website On WordPress
While it all comes down to the unique objectives of the website build, there are a ton of benefits to building your company website or store on WordPress.
