Project Duration
November 2024 – March 2025
Project Package
Brand & Website Essentials
The Team
Creative Direction & Design Lead: Christopher Santoro
Graphic Design: Ariel Wesley
Additional 3D Design: Ariel Wesley
Impact & Outcomes
Member sign-ups increased by 20% during Q2 2025
Site traffic increased during the first month following launch
Gold Award, 2025 Davey Awards
A prize-fighter brand for a Community of Champions
THE INFLECTION POINT
After 15 years, EP Martial Arts had built a loyal community and broad portfolio of programs—but its bootstrapped brand and fragmented digital presence no longer reflected the organization’s strength. Separate disciplines complicated sales conversations, while the website lacked a clear path from discovery to enrollment. To grow recurring revenue and retention, EP Martial Arts needed to present itself as one unified training community.
Where We Came In
Through our Brand & Website Essentials package, we created a sharper strategy, streamlined brand architecture, and emboldened identity that brought every discipline under one recognizable brand. We translated the system into an immersive website that simplified class discovery and booking, introduced new e-commerce revenue streams, and strengthened member engagement through automated email marketing.
The brand platform: ‘A Community of Champions,’ declares that anyone wanting to learn martial arts can find their ‘inner champion’ in EP Martial Arts’ friendly, supportive community — not just professional fighters.
Improving the logo for better quality and readability helped us build a clear brand framework. Stronger font choices and an updated color palette made the language more flexible and accessible for web usage.
Online scheduling gives students and teachers structure, predictability, and peace of mind. Meanwhile, owners see monthly revenue, class attendance, and student progress more clearly.
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