Partnership Duration
March 2024 – November 2024
Industry
Health & Wellness CPG
Support Services
Website Design, UI Design Systems, Creative Direction
Engagement Type
Ongoing Design Support
Impact & Outcomes
Provided digital design support in place of an in-house design team
Created a scalable design system for future website updates
Supported UX consultation, website design updates, and development coordination
Turning a creative backlog Into a healthier digital foundation
As the Brand Grew
As Researched Nutritionals continued to scale its marketing efforts, the team faced a growing need for consistent digital design support. With no in-house design team, an extensive creative backlog, and no formal design system in place, marketing initiatives became harder to move forward with speed and consistency.
To support ongoing growth, the brand needed more than task-by-task execution. It needed a digital design partner who could bring structure to the workflow, strengthen the website experience, and create a scalable foundation for future creative needs.
Where We Fit In
We partnered with Researched Nutritionals as an extension of their marketing team, supporting high-priority digital initiatives across UX consultation, website design updates, design system development, and development coordination.
Our work helped translate their marketing goals into clearer, more usable digital experiences while giving the team a stronger creative framework to build from. Through page designs, reusable components, and strategic UX recommendations, we helped reduce ambiguity, improve consistency, and create a more organized path for future website growth.
Even though their target buyers were healthcare practitioners (HCPs), the Product Pages required a new UX that allowed HCPs and health-inspired consumers to learn more about the product benefits and the research studies supporting them.
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