Project Duration
July 2025–August 2025
Project Package
The Team
Creative Direction: Christopher Santoro
Designer: Natalie Nieves
Impact & Outcomes
100% YoY site traffic increase since launch Q1 2026
Strengthened stakeholder and team confidence
Trimmed code-bloat by 50% for better performance
Launching a credible digital presence for a first-of-its-kind healthcare model
THE INFLECTION POINT
Aradigm Health was preparing to launch with a bold new model for improving access to life-saving cell and gene therapies. After completing a brand sprint, the team needed a website partner who could quickly translate that strategy into a polished, credible, and informative digital presence.
With an aggressive launch timeline and multiple audience segments to serve, the site needed to do more than introduce the brand. It had to clearly communicate Aradigm’s value to employers and insurers, healthcare providers, and therapeutic manufacturers—helping each group understand the problem, the opportunity, and the role Aradigm could play in creating more sustainable access.
Where We Came In
Through our Corporate Website Essentials sprint, we helped Aradigm move from brand strategy to launch-ready website with speed and clarity. We partnered closely with the team to establish the UX strategy, site architecture, and content flow, creating a digital experience that could make a complex healthcare model easier to understand.
Built on Squarespace, the website combined a fully customized visual experience with a streamlined design system library for future growth. This gave the Aradigm team a site that felt polished, flexible, and ownable—while keeping the creative process efficient, collaborative, and comfortable from kickoff to launch.
The UX Sprint allowed us to have a clear visual over the content structure and necessary building blocks for each page, in alignment with site goals.
By creating a library of reusable components and sections, we future-proofed Aradigm Health’s ongoing site scalability and streamlined creative approvals moving forward.
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